To gain broad consumer adoption, your connected product needs to be price competitive with its unconnected counterparts. Although it almost goes without saying, price is extremely important to consumers. How important? In its report The Connected Consumer Challenge the IBM Institute for Business Value reports that consumers rank price as the single most important criteria when making a purchase. 82% of respondents said that price was important in past decisions, and 85% said price would be important in future purchases. Winning the hearts and minds of consumers is first and foremost a matter of being gentle on their wallets. Which […]
“The Internet of Things (IoT) is finally here. Or at least, that’s what a recent report by the Economist’s Intelligence Unit wants us to believe. Sponsored by ARM, which certainly has a vested interest in the matter, the 32-page paper states that the industry is at last catching on to the idea of connected devices after more than a decade of slow progress. After surveying 779 senior business leaders from 19 different industries around the world, the Economist revealed that a staggering 75 percent of businesses are already exploring the space. In fact, only 6 percent of those interviewed think […]
“How and why does Amazon charge so little for its gadgets? Both questions are answered with one single stat. During a single year, Kindle owners spend, on average, $443 more buying stuff from Amazon than the average Amazon shopper who does not own a Kindle… Amazon sells Kindles cheap – perhaps at a loss – because it knows getting a device into a customer’s hands means that customer will spend an extra $4,500 at Amazon over the next 10 years.”
Shane Dyer, President of Arrayent, talks with Georgia Prime from Mobile Nations about how Arrayent helps leading brands like Whirlpool and LiftMaster connect their products to the Internet. http://www.imore.com/arrayent-connects-your-homes-appliances-internet
“Most of the connected home products on show at CES and available on the market today aren’t yet able to link up to those systems. And other companies made announcements at the show suggesting they plan to go it alone, releasing ranges of smart home gadgets only compatible with each other… Shane Dyer, CEO of Arrayent, which develops connected home technology used in products from brands including Maytag and Whirlpool, told MIT Technology Review he believed that pressure from consumers would ensure that it becomes easier to use connected devices from different companies together. “There’s a lot of big siloed […]
“…With concerns about the way Google handles its users’ privacy, the acquisition could pose a challenge for Nest. Nest’s two products collect all sorts of information on people’s living habits…” “Consumers will continue to look to trusted brands like Whirlpool, First Alert and Chamberlain/LiftMaster for simple [Internet of Things] integrations in the home,” says Shane Dyer, CEO of Arrayent, a cloud platform provider for connected devices. ”It will be interesting to see if loyal consumers of these brands are ready and willing to trust Google with their home automation.” http://www.forbes.com/sites/aarontilley/2014/01/13/google-acquires-nest-for-3-2-billion/
As we’ve said before, successful products are victories of verification. But even when things go wrong, the Internet of Things provides solutions that are dramatically better than the alternatives available for non-connected products.