The Arrayent Blog

February 27, 2013

Building Brand Awareness with Killer Apps

How frequently do your customers interact with your brand? Once a month? Once a year? With a connected product app, you can have social media quality conversations with your customers AND engage them daily.
March 15, 2013

Mobile Ads: A Good Investment?

Harvard Business Review report: mobile apps, not mobile ads, are “the best way to win the hearts and minds of mobile consumers.”
May 1, 2013

The Future is Cloud to Cloud Integration

Alarm.com and LiftMaster are using the Cloud to achieve interoperability.
May 29, 2013

McKinsey’s Disruptive Dozen

Arrayent is at the nexus of 4 of the 12 technologies reported in McKinsey & Company’s new report “Disruptive technologies: Advances that will transform life, business, and the global economy.”
July 9, 2013

Slingbox Veteran Joins Arrayent as VP of Engineering

A founding member of Sling Media, Raghu Tarra built and managed Sling’s worldwide engineering team over the past 9 years. Raghu’s proven track record of successfully deploying millions of consumer devices to the cloud and mobile apps as well as his extensive experience in building and managing embedded systems, cloud, and mobile app teams makes him an invaluable new asset to the Arrayent team.
August 15, 2013

Five Steps for Capturing the Connected Customer: Introduction

In this six-part series we outline how to capture one of the greatest opportunities of the decade (and beyond): the connected customer market.
August 27, 2013

Five Steps for Capturing the Connected Customer: Know Your Product

Step one in your roadmap for attracting the connected customer is to evaluate how smartphones and cloud computing will affect your product portfolio. Are they friend or foe? That is, will they disrupt your company’s value proposition, or strengthen it? To make the most of the connected customer, you must first know your product.
September 4, 2013

Five Steps for Capturing the Connected Customer: Identify Your “Hero Moment”

The world doesn’t need another useless smartphone app. There are over 500,000 apps in the Google Play Store and the Apple App Store. The average smartphone owner has 41 apps. Yet 69% of smartphone owners use the typical app 10 times or less, and 25% use the typical app just once after downloading it. In order to guarantee that your app isn’t relegated to the dustbin of the mobile app world, you need to identify a single, critical “point problem” that your customers currently have with your product, and then solve that problem with your mobile app.
October 1, 2013

Five Steps for Capturing the Connected Customer: Build Your Minimum Value Proposition

In this installment of our “Capturing the Connected Customer” series we shift our focus on how connectivity changes the product development lifecycle itself and how to make the most out of these changes. Perhaps one of the greatest inefficiencies of the traditional product development lifecycle is the information deficit that it generates between product companies and the consumers who use the products. Once a product leaves a retailer’s shelves, neither the retailer nor the manufacturer has any real visibility into how consumers actually use their products. What’s more, even if the product companies could gain more insight into how consumers […]
October 15, 2013

GigaOM: In the Internet of Things, Let Things Remain as Things

“There’s a famous adage in programming that goes “Nothing is more dangerous than an idea when it is the only one you have”. Thanks to Moore’s Law, the cost of a 32-bit microprocessor is on par with that of an 8-bit one. Given this cost parity, engineers tasked with creating a connected product often start the design process by deciding which Linux distribution to use and which 32-bit chip to use it on. The unquestioned assumption here is that bigger is better. But is embedding a general-purpose computer into every household device the only way to build the internet of […]