December 21, 2016
December 21, 2016
There was a day when manufacturers built their products, shipped them to retailers, and with the exception of a return or two, considered their job to be done. Those days are coming to an end faster than expectations of personal privacy. With the Internet of Things and connected products, the consumer products landscape has changed forever. Now manufacturers have a direct channel to the consumer that is ‘always on’ and they can provide more services, sell additional products, and create a more satisfying brand-to-consumer relationship than was ever possible before. But there are broad ramifications adding connectivity to products. Let’s […]
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December 19, 2016
December 19, 2016
It’s hard to believe the end of the year is fast approaching. But here we are—busy taking stock of 2016 and looking ahead to 2017! For companies like Arrayent serving brands in the consumer tech products sector, the New Year always begins with a BANG at the annual CES show in Las Vegas. And like many of you, we are in heavy prep mode, getting ready to fully participate in the show, and: Exhibit, Announce, Speak & Meet! We are exited about this year’s show and wanted to share a few details. EXHIBIT: We will be exhibiting at booth #40746 Level […]
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December 19, 2016
December 19, 2016
Speaks at Parks Associates’ CONNECTIONS™ Summit at CES Highlights Interoperability of Connected Products like Febreze Home™, Nest & Amazon Alexa at Booth #40746, Level 2 Halls A-D in the Sands Expo Center REDWOOD CITY, CA – December 19, 2016 – Arrayent Inc., a leading global IoT cloud platform that enables leading brands to get connected and get closer to consumers, announced today that interoperability of connected products will be a key focus of its activities at CES 2017 and beyond. Arrayent’s William Oget to Address Interoperabilty at CONNECTIONS Summit at CES Arrayent VP of Engineering William Oget will participate as […]
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December 18, 2016
December 18, 2016
This year it’s easier than ever to give gifts that provide extra value because they are connected to other products and services. Amazon Echo and Google Home are both popular, but we thought you might enjoy seeing a list of our favorite connected products just in case you were looking to give the gift of connection this holiday season. So take a look below at these eleven connected products. The ‘product links’ go to Amazon.com or the company site. The iOS and Android links go to the respective App Store sites for more information on connected functionality. • Febreze Home Air Freshener A unique connected […]
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December 8, 2016
December 8, 2016
Quite a number of articles have been written since the U.S. Presidential election (to be followed, no doubt, by many books) on communications strategies and lessons learned. Some provide excellent food for thought for tech industry marketers, especially those of us who spend our time thinking and writing about the Internet of Things. We were particularly intrigued by the recent Wall Street Journal column, “Trump’s Win Has Ad Agencies Rethink How They Collect Data, Recruit Staff.” Bottom line: Have marketers become out of touch with consumers? One of the article’s key takeaways was that many marketing programs are oriented toward […]
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December 1, 2016
December 1, 2016
Today Arrayent was named the 2016 HOT in Redwood City winner by crowdsourced competitive intelligence platform Owler. See full news release here.
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December 1, 2016
December 1, 2016
Crowdsourced Competitive Intelligence Platform Honors 4,500 Winning Companies Out of 15 Million Profiles REDWOOD CITY, CA – December 1, 2016 — Arrayent announced today it was named an Owler “HOT in 2016 winner in Redwood City.” Arrayent is the leading consumer Internet of Things (IoT) platform chosen by trusted brands, with experience helping launch more than 68 connected products from 17 brands into 81 countries on five continents. Owler recognizes the top trending companies in cities around the world. They filtered through more than 15 million companies and picked 4,500 award winners across 600 cities worldwide. Recipients were chosen based on […]
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November 28, 2016
November 28, 2016
Here’s an interesting bit of psychology to ponder. The IoT products shoppers are buying for others may not be the same tech products they would like others to buy for them. As we mentioned in our last post, according to a telephone survey of 1,000 US adults conducted by the CTA (Consumer Technology Association), here was the list of smart home devices shoppers they were planning to purchase for others: SMART HOME GIFT LISTS: 17% Smartwatch 15% Fitness tracker 11% Connected toy 10% Smart thermostat 10% VR headset 9% Heart rate monitor 9% Drone 8% Home camera 6% GPS sports watch 6% […]
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November 27, 2016
November 27, 2016
According to the CTA (Consumer Technology Association), about 68 percent of US consumers—or 170 million people—plan to buy technology gifts this holiday season. That’s a six percent increase over last year. What’s particularly interesting for us at Arrayent is that a record number of these consumers are planning to give new emerging technology products as gifts this year. Almost a quarter of the consumers in the CTA survey (24%) plan to buy smart home devices. Smart thermostats led this category at 10 percent, and digital assistant devices such as Amazon’s Echo or Google Home came in at six percent. Smart […]
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November 18, 2016
November 18, 2016
On Tuesday Nov. 15, the U.S. Department of Homeland Security (DHS) published a set of guidelines for developers, manufacturers, service providers, and industrial consumers of IoT devices, called “Strategic Principles for Securing the Internet of Things.” Noting, “the time to address IoT security is right now,” the document comes less than a month after a stunning reminder of the importance of IoT security: the Dyn attack, where hackers used thousands of internet-connected devices around the world to launch a distributed denial of service (DDoS) attack that caused Internet outages to major sites, including Twitter, Netflix and Paypal. The DHS said […]
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