The world doesn’t need another useless smartphone app. There are over 500,000 apps in the Google Play Store and the Apple App Store. The average smartphone owner has 41 apps. Yet 69% of smartphone owners use the typical app 10 times or less, and 25% use the typical app just once after downloading it. In order to guarantee that your app isn’t relegated to the dustbin of the mobile app world, you need to identify a single, critical “point problem” that your customers currently have with your product, and then solve that problem with your mobile app.