In this installment of our “Capturing the Connected Customer” series we shift our focus on how connectivity changes the product development lifecycle itself and how to make the most out of these changes. Perhaps one of the greatest inefficiencies of the traditional product development lifecycle is the information deficit that it generates between product companies and the consumers who use the products. Once a product leaves a retailer’s shelves, neither the retailer nor the manufacturer has any real visibility into how consumers actually use their products. What’s more, even if the product companies could gain more insight into how consumers […]
The world doesn’t need another useless smartphone app. There are over 500,000 apps in the Google Play Store and the Apple App Store. The average smartphone owner has 41 apps. Yet 69% of smartphone owners use the typical app 10 times or less, and 25% use the typical app just once after downloading it. In order to guarantee that your app isn’t relegated to the dustbin of the mobile app world, you need to identify a single, critical “point problem” that your customers currently have with your product, and then solve that problem with your mobile app.
Step one in your roadmap for attracting the connected customer is to evaluate how smartphones and cloud computing will affect your product portfolio. Are they friend or foe? That is, will they disrupt your company’s value proposition, or strengthen it? To make the most of the connected customer, you must first know your product.
A founding member of Sling Media, Raghu Tarra built and managed Sling’s worldwide engineering team over the past 9 years. Raghu’s proven track record of successfully deploying millions of consumer devices to the cloud and mobile apps as well as his extensive experience in building and managing embedded systems, cloud, and mobile app teams makes him an invaluable new asset to the Arrayent team.
How frequently do your customers interact with your brand? Once a month? Once a year? With a connected product app, you can have social media quality conversations with your customers AND engage them daily.