According to the CTA (Consumer Technology Association), about 68 percent of US consumers—or 170 million people—plan to buy technology gifts this holiday season. That’s a six percent increase over last year.
What’s particularly interesting for us at Arrayent is that a record number of these consumers are planning to give new emerging technology products as gifts this year.
Almost a quarter of the consumers in the CTA survey (24%) plan to buy smart home devices. Smart thermostats led this category at 10 percent, and digital assistant devices such as Amazon’s Echo or Google Home came in at six percent. Smart door locks, connected scales and robot vacuums also made the list.
Wearables are also going to be popular with shoppers this holiday season, with 27 percent of shoppers planning to buy them as gifts. Smart watches led in this category at 17 percent, followed by fitness trackers at 15 percent.
Other categories of emerging technology products on shoppers’ gift lists included connected or digital toys (11 percent), VR headsets (10 percent) and drones (9 percent).
The week of Black Friday (November 21-28, 2016) promises to be record-setting according to the CTA. Almost half of the US adult population (47 percent) plans to purchase tech or tech accessories during the week. That’s a 10 percent jump over last year. The CTA also expects to see emerging tech products showcased by retailers this season.
“Outside of the tech perennials—TVs, laptops, smartphones—expect to see front page circular deals from a variety of retailers on emerging products including drones, virtual reality and digital assistant devices such as the Amazon Echo or Google Home,” said Shawn DuBravac, CTA’s chief economist. “On average, half of the unit volume of newer, emerging categories sells in the fourth quarter alone, a promising indicator for these new and innovative products.”
You can see an online presentation with the Consumer Technology Association research here.