Reducing purchase friction is a big opportunity in IoT deployments. While automated product replenishment is as old as PC printer, purchase friction remains a big issue in getting consumers to buy replacement filters. Arrayent customers such as P&G Febreze Connect and Whirlpool Refrigerator apps already feature product consumable replenish reorder functionality in their mobile apps. Amazon Dash Replenishment Services, DRS offers to build reorder functionality right into product, such as Brita. More and more product companies think of connectivity, not a user feature, as the best advertising money can buy.
Manufacturers will realize that there is no better situation in which to engage with users: the product itself drives replenishment necessity, it creates behavior modification, and enables the manufacturer to maintain a relationship with the ecosystem of users and stakeholders.