What’s the Value of a Connected Customer? $443 Per Year

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“How and why does Amazon charge so little for its gadgets? Both questions are answered with one single stat. During a single year, Kindle owners spend, on average, $443 more buying stuff from Amazon than the average Amazon shopper who does not own a Kindle… Amazon sells Kindles cheap – perhaps at a loss – because it knows getting a device into a customer’s hands means that customer will spend an extra $4,500 at Amazon over the next 10 years.”

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