Today the Wall Street Journal’s CIO Journal reports that “mobile devices are playing an increasing role in how customers interact with retailers, and retailers have learned that different mobile devices provoke different customer interactions. Customers can be drawn into physical stores with promotions sent to their smartphones, and they’re more likely to complete electronic transactions on tablets.” Robert Hetu, an analyst with Gartner, said that “most retailers are looking at [smartphones] as a way to encourage consumers to come into a store.” Hetu went on to say “if you just get them into an e-commerce platform, chances are they are going to just make a single purchase.”
Similarly, we at Arrayent believe the key for getting connected product purchases is to provide a point solution to a point problem. For example, smartphone-connected garage door openers solve the U-Turn problem (i.e. leaving for vacation and then doing a U-Turn because you left the garage door open). The Arrayent Connect platform, with its low cost service and thin gateway, makes that point-purchase proposition a reality.
Bob Dahlberg, VP of Business Development