Creating a new habit may be difficult, but this can be easily overcome if the new habit is stimulated by a tool (such as a mobile app) that makes our lives easier. Forbes provides the example of the Instagram app, which makes it fun and easy (motivation) for people to share photos (habit) with their friends.
From the Internet of Things: “We are seeing a growing number of consumer product companies and retailers that want to gain competitive advantage by acquiring “connected customers”. These market leaders see the opportunity to sell more product directly to customer, app-enable products for incremental revenue, cross promote with partners, leverage their service channels to provide better support service, and feedback consumer use into R&D to design better new products. This trend represents a big shift in thinking that we see is going on with a number of leading consumer brands.” – Bob Dahlberg, Arrayent