“…With concerns about the way Google handles its users’ privacy, the acquisition could pose a challenge for Nest. Nest’s two products collect all sorts of information on people’s living habits…” “Consumers will continue to look to trusted brands like Whirlpool, First Alert and Chamberlain/LiftMaster for simple [Internet of Things] integrations in the home,” says Shane Dyer, CEO of Arrayent, a cloud platform provider for connected devices. ”It will be interesting to see if loyal consumers of these brands are ready and willing to trust Google with their home automation.” http://www.forbes.com/sites/aarontilley/2014/01/13/google-acquires-nest-for-3-2-billion/