Devices know a lot about their owners, and that information is quite valuable to insurance companies because it is accurate and personal. Progressive Insurance’s Snapshot® Program was one usage-based insurance products. Driving style is used to assess the risk of specific drivers, not based on their life style. This concept will evolve to “insurance on demand”, that is pay for insurance when the car is driven. Drivers that drive more, pay more. In the coming years, expect automobile insurance flat rate plans to go the way of hand crank starter and manual choke. On deck is home insurance. For years, insurance companies have offered premium discounts to home owners with monitored home security and smoke detectors. But only 20% of Americans have monitored security systems. Insurance companies seek lower cost ways to mitigate water and smoke/fire claims. For example USAA invested in Roost, the $35 Wi-Fi 9V batter to turn an ordinary smoke detector into a connected smoke detector. American Family Insurance’s venture arm has invested in connected product startups too.