The numbers and projections point to massive growth in connected products. There is virtually no argument around this forecast, and even the casual observer is now well-aware of the potential to acquire and user Internet of Things products in their homes, cars and just about anywhere they work and live.
One of the key ways to truly gauge success of a new market element is through adoption, and this year we expect to see lower cost connected products drive a huge increase in IoT product adoption. With this, IoT will truly become a key ingredient of in the technology market. Everyone in the consumer IoT space is looking for the killer app that will drive adoption to the tens of millions of connected homes. The key is to demonstrate, through viable products, that connectivity can make a difference, make consumers lives’ easier, safer or save them money, at no price premium over traditional un-connected.
Key elements of experience are a meaningful hero moment that it be easy to install. Great hero moments, all at low cost. For example what sounds better? A $100 wall-plug-unit that listens for your smoke/CO detector or a new Nest Protect for $100? Or a $35 battery to make your existing smoke/CO detector to send you a message if smoke/CO in your home is detected? THIS is where we are going to see major advancements in 2016.