We are definitely starting to see product “appification”

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From the Internet of Things:

“We are seeing a growing number of consumer product companies and retailers that want to gain competitive advantage by acquiring “connected customers”.  These market leaders see the opportunity to sell more product directly to customer, app-enable products for incremental revenue, cross promote with partners, leverage their service channels to provide better support service, and feedback consumer use into R&D to design better new products.  This trend represents a big shift in thinking that we see is going on with a number of leading consumer brands.” – Bob Dahlberg, Arrayent